“No one ever bought anything in an elevator
The purpose of an elevator pitch isn’t to close the sale.
The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.
And the idea of using vacuous, vague words to craft a bland mission statement is dumb.
No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.”
We should never forget that ideas are sixpence a dozen, to show it the picture shows seven successful tech-startups that pivoted from their original idea to something different, including YouTube and Paypal.
3 intense weeks →
The last 3 weeks have been very intense at emtrics, but today we’re thrilled: out pilot program starts today!
“You’ve to throw all your ideas on the table, the good, the bad and the ugly. It’s the only way you’ll find the awesome ones.”
“Check ignition and may god’s love be with you… This is ground control to major Tom, you’ve really made the grade.”
— David Bowie, Space Oddity
On The Brink is a short (20m.) documentary by Ericsson where people such as David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; Eric Wahlforss, the co-founder of Soundcloud; and Ola Ahlvarsson discuss about the past, present and future of our networked society.
A very inspiring video about the the emerging opportunities being enabled by and increased connectivity. I recommend it.
By the way, the video is wonderfully produced by House of Radon.
“Address is approximate” a super stop motion short strange fully touching and sensitive. Bravo


